ANALYSIS OF COMMUNICATION STRATEGIES USED BY BARANGAY CANDIDATES IN THEIR CAMPAIGN SPEECHES

Abstract

Communication strategies are sometimes used in communicating. This descriptive-comparative research analyzes the verbal and non-verbal communication strategies in the candidates’ campaign speeches; groupings of utterances used; sentence types by gender; and determines any significant difference in communication strategies. During the 2010 barangay election candidates’ forums, all campaign speeches were recorded, transcribed into tapescript and analyzed by experts. Percentages, averages and chi-square were used. Repetition, code switching, pause, sigh, groan, body movement, facial expressions and mime were the mostly employed strategies. Complex sentence was mostly used. Significant difference exists between common sentence types used but none in the verbal communication strategies.